BILSTEIN voted 'Brand of the century'
Coveted award goes to Ennepetal. In October the 2010 edition of the German 'Brand of the century' award was conferred. BILSTEIN gained this coveted award in the category 'Shock absorbers' and from now on is one of the 250 German 'brands of the century'. The company's nomination is an important confirmation of BILSTEIN's high quality and performance in the field of suspension technology. The award was presented by Dr. Florian Langenscheidt, whose subsidiary 'Deutsche Standards' publishes the reference book 'Brands of the century'. According to Dr. Langenscheidt in his eulogy "All award-winning brands represent the whole of their industry. Anyone who thinks of an industry thinks of this particular brand."
The advisory panel of experts consists of representatives from such renowned institutions as the German Marketing Association, The Boston Consulting Group, the magazine 'Absatzwirtschaft', Publicis and Momberger BrandNet, as well as Jean-Remy von Matt and Prof. Dr. Herbert Meffert. The English and Chinese language editions are published as part of the initiative 'Germany - Land of Ideas' and are distributed worldwide, with an initial print run of 70,000 copies.
BILSTEIN is a leading supplier of technologically advanced shock absorbers, springs and stabilisers. As the inventor of the mono-tube gas pressure shock absorber, BILSTEIN has been synonymous with maximum performance in suspension design for over 50 years. This is also confirmed by the numerous motor sports successes achieved worldwide using BILSTEIN products and the many 'Best Brand' awards in the media. The world's most prestigious car makers trust the BILSTEIN brand, relying on the innovative power and quality of BILSTEIN suspension units in their series production vehicles. BILSTEIN's expertise in the Original Equipment sector is reflected in the company's comprehensive product range, which features shock absorbers and suspension units perfectly tuned to suit almost every car manufactured in recent decades - for repairs appropriate to the current market value of the vehicle, as well as for suspension optimisation or ambitious motor sports.
Further information is available from www.deutsche-standards.de